Rochester designer Tanvi Asher, who has been peddling her Northeast-flavored fashions at local boutiques and online venues for a year, has opened a sleek shop on Park Avenue to showcase her label, “Peppermint”. Of course, the boutique is aptly named “Peppermint”.
 |
| Peppermint Window display by designer Melissa Murphy. Photo by Elizabeth Lamark. |
Nestled in a brick building in the heart of the Park Meigs district, Peppermint mixes vintage charm with the high-end fashion vibe found in New York. Packed tight with couture yet affordable clothing, the boutique serves the Rochester shopper with a distinct taste for fresh young contemporary women’s apparel.
 |
| Shoppers & friends at the grand opening. Photo by Elizabeth Lamark. |
Poised to be Rochester’s go-to spot for fashion, the location is a prime spot for shoppers with variety in mind. “I decided to open here because Park Ave is the city’s hot spot. There is so much new development here and I wanted to be a part of the movement,” said owner Tanvi Asher, an RIT alumni, who was attracted to the diversity in the area when seeking to open a new location.
Haute shoppers with hometown taste can also find Rochester artists & designers at Peppermint. Melissa Murphy who is an RIT student and budding visual merchandising designer gets all the credit for Peppermint’s striking window display. The window showcases a dress made entirely from magazine papers neatly cut and sewed into a ballerina style couture dress.
The boutique currently carries local artists like Amanda Preske, Casey Wright, Josean Vargas & Paul Taylor Glassworks to name a few. “I give our local artists a place to grow so I welcome those unique and unseen pieces at Peppermint,” said Asher.
 |
||||||
| Bowties by Josean Vargas.Clutches by Tanvi Asher. Photo by Elizabeth Lamark. |
The store is open M-Sat from 11a-6p and on Thursday from 11a-7p.
Mayday! Underground Crafts & Art 
1 thought on “Peppermint”