Rochester designer Tanvi Asher, who has been peddling her Northeast-flavored fashions at local boutiques and online venues for a year, has opened a sleek shop on Park Avenue to showcase her label, “Peppermint”. Of course, the boutique is aptly named “Peppermint”.
Peppermint Window display by designer Melissa Murphy. Photo by Elizabeth Lamark.
Nestled in a brick building in the heart of the Park Meigs district, Peppermint mixes vintage charm with the high-end fashion vibe found in New York. Packed tight with couture yet affordable clothing, the boutique serves the Rochester shopper with a distinct taste for fresh young contemporary women’s apparel. 
Shoppers & friends at the grand opening. Photo by Elizabeth Lamark.
Poised to be Rochester’s go-to spot for fashion, the location is a prime spot for shoppers with variety in mind. “I  decided  to open here because Park Ave is the city’s hot spot. There is so much new development here and I wanted to be a part of the movement,” said owner Tanvi Asher, an RIT alumni,  who was attracted to the diversity in the area when seeking to open a new location. 

Haute shoppers with hometown taste can also find Rochester artists & designers at Peppermint. Melissa Murphy who is an RIT student and budding visual merchandising designer gets all the credit for Peppermint’s striking window display. The window showcases a dress made entirely from magazine papers neatly cut and sewed into a ballerina style couture dress.
The boutique currently carries local artists like Amanda Preske, Casey Wright, Josean Vargas & Paul Taylor Glassworks to name a few. “I give our local artists a place to grow so I welcome those unique and unseen pieces at Peppermint,” said Asher.

Bowties by Josean Vargas.Clutches by Tanvi Asher. Photo by Elizabeth Lamark.

The store is open M-Sat from 11a-6p and on Thursday from 11a-7p.

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