Info for Artists + Application

The April show for 2023 is returning to the Village Gate Atrium.  It will be a ONE DAY show, Saturday April 29th from 10-6.  Please read the following information, the application link will be below.

Please read the following information before submitting your application:

The space where the show will be held is on the second floor of the Village Gate in the area called the Atrium. It is an irregularly shaped space with interesting art installations, if possible please visit it in advance to familiarize yourself.  Mayday! Underground is a carefully curated indie craft show that allows ONLY handmade items. If you are unsure whether your work would be a good fit, please look at our photo albums on Facebook to get a feel for the show aesthetic.

March 7th, 2023: Application deadline
March 12th, 2023: Notification of acceptance, waitlist, or denial
March 19th, 2023: Booth payment due
March 31st, 2023 : Last day to drop out and receive a full refund of booth fee.

We are NO LONGER leaving the application open for late entries to the waitlist.

Booth fee is $125 for an 8×8, and $95 for a 6×6. We will be collecting the booth fee via Paypal after acceptance. Failure to submit your booth fee by the deadline will result in forfeiture of your booth. 

SECURITY   We will not have security as this is a one day event,  Participating in the show is at your own risk and you agree not to hold Mayday! Underground responsible for any damage to items left in the venue.  We will not know if we are able to get in and tape booth spaces until the Monday before the show, however we do not recommend leaving any items in the space on Friday as we do not have a guard that night and the space is open to the public. 
Booth size is 8 feet by 8 feet, or 6×6, please indicate which size booth you are applying for. Electricity will be available upon request at no additional charge. We will do our best to accommodate all requests for electrical access and wall space, HOWEVER as of the Spring show, we were down from 7 outlets to 5, so if you want electric access you will definitely need an extension cord, preferably a really long one.

Tables and chairs will NOT be available for rent. You must bring all materials necessary to set up your booth.

The application calls for a business name and business website. Etsy, Facebook, Instagram, Flickr, or a blog featuring your work are all acceptable.

After you submit your application, you will receive an email from wufoo with your application information. This is proof that you applied. If you do not receive an email, check your spam folder. If it is not in spam/junk, your application was likely not received.

The application calls for 5 photos. We do not accept photos by e-mail.

Please use the following naming convention:
• Product photos: yourbusinessname1, yourbusinessname2, yourbusinessname3
• Booth photo: yourbusinessnamebooth
• Photo for social media use: yourbusinessnamemedia

File format must be .jpg
Maximum file size is 1MB

PLEASE NOTE **Photo submissions that do not meet these parameters will not be juried, and we hate to turn people away for improperly formatted files, but we cannot spend the time to make the corrections.  In the past we have discovered that some Apple product users have difficulty editing file names on their devices, so you may need to use a laptop to rename your files.

One of the big draws that brings our early crowd are the Swag Bags. You will be required to submit a minimum of 10 SMALL pieces of swag. However, if you don’t want to donate, you can opt to pay a $15 swag fee that will help us offset the cost of obtaining suitable swag as needed. Accepted artists will receive information on how to get the swag to us.

Types of swag we’re looking for: Buttons, pins, notecards, mini prints, small objects, magnets, bookmarks, earrings, pendants, stickers, and so on. We’ll be assembling a total of 100 swag bags.

Mayday! Underground is run entirely by volunteer coordinators. Every penny of your booth fee goes toward show expenses and the following advertising:

Extensive targeted Facebook and Instagram ads
Flier and postcard distribution throughout the greater Rochester area
Press release to local news media
Cross-promotion with our generous sponsors
Artist spotlights on all Mayday! Underground social media channels

Please note that prior acceptance to the Mayday! Underground show does not guarantee acceptance to future shows. We typically receive at least 200 applications for around 70 spaces, and we try to feature new vendors at every show.

If you bring work that was not included in your application or approved by the jury, you will be asked to remove it. This may affect your acceptance to future Mayday! events.

The building will be open for you to set up at 8am Saturday morning. 

You will vend at your own risk. You cannot hold the Stern Properties, the Village Gate, or Mayday! Underground responsible for any damages to yourself or your property.


Note: does your business provide a service? Are you a brick and mortar retailer? If so, you may not qualify to apply as a Mayday artist but you might be a great fit as a sponsor of Mayday! Underground! Please click here to learn more about our sponsorship program.


Join the mailing list to receive show notifications and calls for artist applications!

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